Trying to generate an audience for your film screening, premiere or event? Here’s a few tips:

1. Got email? USE IT! Yes, social media is the marketing hotness, but email should NOT be overlooked. Use these free image editors like PicMonkey to create a nice INVITE.

If you’ve got a Constant Contact, Mail Chimp, Mad Mimi, etc. use their templates to create and send invites. If you don’t have an email marketing service, GET ONE! Most of them have a FREE version for a few hundred emails.

Put in the headline YOU’RE INVITED or an eye catching phrase to boost open rates!

MAKE SURE THE EMAIL IS SHAREABLE VIA SOCIAL MEDIA so recipients can easily share it with friends and associates on social profiles.

AND TELL THEM TO SHARE IT, FORWARD IT in the body of the email. Put a call to action to work!

2. ALIGN your film with organizations that may be interested.

Some of our official selection deal with young people and, young people issues. There’s potentially an audience with local youth groups and organizations via social media.

If your film has international flavor, use GOOGLE, Facebook, Twitter searches to find groups, businesses, and organizations that are owned or managed by those from that location and culture. Introduce yourself FIRST, then share info about your film, and invite them to attend.

LA is full of little subsets of culture…Little Ethiopia community on Fairfax, The Carib Press, The Nigerian Student Association at UCLA just to name a few. So start Googling!

3. Has your film be screened before? Got photos and videos of the screening or behind the scenes? Create some shareable content to add to your invites, tweets, etc.

If none, directors and/or producers, do a 5 min or less video talking about your film. Why people should see it, why was making it important to you.

4. Treat your screening like an event, create a hashtag! Use it in your invites, your tweets, and Facebook updates. Tweets, Facebook updates, and even Google+ updates are now embeddable. So use the positive ones on your blog, website, and social media releases.

(Via The Hollywood Black Film Festival)

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